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Trigger Marketing Made Easy
Today’s post comes from Bridgz Engagement Strategist, Andrea Krohnberg, and originally appeared on B2C. As marketers, we strive to break through the clutter and noise that bombards customers on a daily...
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Eight Ways Data Will Improve Your Marketing Communications
Today’s post comes from Bridgz President and CEO, Jim Bergeson, and originally appeared on B2C. By accident, companies seem to find ways to upset some of their best customers. You’ve heard the stories...
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Just Because You’re Paranoid…
Today’s post comes from Bridgz Data Technician, Sharon Neuenfeldt. My brother recently changed his email address, changed his passwords on all his online accounts and spent a sleepless night worrying...
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Doc, What Can You Do for My Marketing Headache? A Data Prescription
Today’s post comes from Bridgz President and CEO, Jim Bergeson. Many marketers feel overwhelmed by the waves of marketing “solutions” that hit them every day: new digital advertising options, new...
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Four Steps to Ultimate Data Optimization
Today’s post comes from Bridgz Director of Data Services, Bob Gorans, , and originally appeared on iMedia Connection. As the digital era evolves exponentially, organizations everywhere are recognizing...
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Getting Closer To Customers: Eight Ways Data Can Help
Today’s post comes from Bridgz President and CEO, Jim Bergeson, and originally appeared on Metrics Insider. Sometimes, we marketers get in our own way. We flood people who don’t necessarily want to...
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The Context of Engagement in Marketing
Today’s post comes from Bridgz engagement strategist Andrea Krohnberg. The word “engagement” has a number of different connotations, from a military battle to a social obligation to a pledge of...
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6 Steps to Successful Behavioral-Based Trigger Marketing
Today’s post comes from Bridgz Engagement Strategist, Andrea Krohnberg, and originally appeared on iMedia Connection. It’s the marketer’s dream — delivering the most relevant message to the willing...
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Understand Your Customers Better: Four Tips From Caterpillar
Today’s post comes from Bridgz Director of Business Analytics and Insight, Tim Altier, and originally appeared on Marketing Profs. Your marketing efforts are more successful when you focus on the...
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Customer Service: Doing it Right
Today’s post comes from Bridgz Account Manager, Andrew Galarneault. A lot of companies large and small talk about their “great” customer service. Businesses want to be known for going the extra mile...
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